Broad role of the CMO, unlocking challenges, and understanding the business

from AMA Marketing / And with Bennie F. Johnson · host American Marketing Association

David Edelman, author of Personalized: Customer Strategy in the Age of AI, joins AMA's Bennie F. Johnson to talk about the role of the CMO, why we need to unlock challenges, and most of all, understand the business.

Episode metadata supplied by the publisher feed · Published Mar 31, 2025

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Broad role of the CMO, unlocking challenges, and understanding the business

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