Broad vs. Detailed Targeting Facebook ads in 2026. Which One Actually Works?

If you’re confused about whether broad or detailed targeting is the smarter move for Facebook and Instagram ads in 2026, I break down what’s actually working inside my real client accounts.   ‍‍ ‍‍Get the 48-Hour Ad Fix Audit  ‍‍ ‍‍I explain when broad targeting is the clear winner, when lookalike audiences still outperform everything else, and the few situations where detailed targeting still makes sense for course creators. I also walk through how to choose the right audience setup depending on the stage of your business so you don’t waste ad spend. I share exactly which targeting approach gives you the best shot at high-quality leads at the lowest cost.‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍‍‍Watch this episode on YouTube!‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Get Done For You Facebook AdsSay hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel