Broadband Websites vs. AI: What Service Providers Are Getting Wrong

This week on Buffering, we do something a little different. Instead of just talking about bad broadband websites, we built one. Based on real world ISP websites and real mistakes we see every day, we created the ultimate “what not to do” example packed with confusing pricing tables, outdated messaging, technical jargon, weather widgets, and download calculators straight out of 2009. Then we handed it over to AI to see what modern broadband experiences could actually look like.Join Zack and Gabe as they test Claude, Gemini, ChatGPT, and Copilot head to head to redesign a broadband provider website in real time. From experience driven service tiers and smarter buy flows to AI powered personalization and interactive subscriber journeys, this episode explores how communication providers can move beyond selling speeds and start selling connected lifestyles. If your website still feels like a utility portal instead of a modern digital experience, this episode is for you.