Broadcast Strategy, Paramount/WBD deal explained and the Cost-Cutting Trap

Feature-rich episode this week, starting with feedback from global broadcasters following Justin Sampson’s interview last week. We then focus on M&A activity, looking at developments around ITV and Sky, while Ian explains the financial framework behind Paramount’s proposed acquisition of WBD. We also discuss content strategies and why broadcasters need to stop talking about cost-cutting- and the signal that sends to the market — before reflecting on the All3Media/Banijay merger.Finally, we examine the BBC’s public comments acknowledging that it cannot make money working with social platforms.