Broadcasters fight back; OOH growth; Accenture's new agency model and AI investment

Fresh from Future TV Sydney and a trip to New Zealand, we break down the TV industry’s comeback playbook with examples from out-of-home to broadcasters rebuilding momentum by collaborating and building what buyers want. We unpack the flawed “premium vs cheap” debate, why premium might be the wrong word to use and new agency models reflecting on Accenture’s back-to-basics remuneration structure. Plus: the growing chaos in measurement. From Nielsen’s controversies to fractured currencies, we explore why unified frameworks are now critical to stability.Finally, we zoom out to the bigger picture of AI investment hype, IPO pressures, and geopolitical risk and what it all means for media deals, innovation, and future growth.