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Broadway Advertising (#87) February, 2006 episode artwork

EPISODE · Feb 16, 2006 · 49 MIN

Broadway Advertising (#87) February, 2006

from ATW - Downstage Center · host American Theatre Wing

When theatre fans peruse the Sunday New York Times, the vast majority of Broadway ads they see are the work of the dominant theatre agencies: Serino Coyne and SpotCo. The CEOs of each company, Nancy Coyne and Drew Hodges, unite for a discussion of theatre marketing today, the work of the ad agency, setting audience expectations and how to find the essence of a show - often before the show is even complete. Original airdate - February 3, 2006.

What this episode covers

When theatre fans peruse the Sunday New York Times, the vast majority of Broadway ads they see are the work of the dominant theatre agencies: Serino Coyne and SpotCo. The CEOs of each company, Nancy Coyne and Drew Hodges, unite for a discussion of theatre marketing today, the work of the ad agency, setting audience expectations and how to find the essence of a show - often before the show is even complete. Original airdate - February 3, 2006.

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Broadway Advertising (#87) February, 2006

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This episode is 49 minutes long.

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This episode was published on February 16, 2006.

What is this episode about?

When theatre fans peruse the Sunday New York Times, the vast majority of Broadway ads they see are the work of the dominant theatre agencies: Serino Coyne and SpotCo. The CEOs of each company, Nancy Coyne and Drew Hodges, unite for a discussion of...

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