Brochures - sales tools or showroom clutter?

What do retailers actually need from suppliers to help sell their products? This week, kbbreview editor Andy Davies is joined by Trevor Scott from RFK, Steph Warner from Pier One Bathrooms and Nick Warrington from Stuart J Warrington to discuss brochures and the other sales materials suppliers provide. Where does a printed brochure fit into the sales process? Is it a catalogue for designers or a source of inspiration for clients? And does its quality still help establish a brand’s status? We also look at point-of-sale material and showroom signage – what earns its keep, what retailers could do without, and what’s missing?