Brodie McLeish: Tourism New Zealand General Manager of Marketing on their new 'Don't be a Stranger' campaign

Tourism New Zealand's shifting gears with a new campaign, with a specific group in mind.  It's launched its new Don't be a Stranger campaign, targeting Kiwis' friends and relatives across the UK, Canada, and Australia.   This cohort spent a total of $2.6 billion visiting this country in the year to June.   Tourism New Zealand's Brodie McLeish told Mike Hosking they're trying to find different levers they can use.  She says about 93% of Australians see their campaigns, so they're going after a different audience this time.  LISTEN ABOVE  See omnystudio.com/listener for privacy information.