Broken CRM Is Destroying $1M–$4M in EBITDA

Your CRM isn’t broken. It’s leaking millions you’ve already paid to acquire. That “small” 5% drop in follow-up? It compounds into lost deals, wasted lead spend, and high-cost sales teams doing work they shouldn’t be doing. Meanwhile, long-cycle opportunities quietly disappear—never showing up in your numbers, but fully impacting your EBITDA. Most companies don’t have a lead problem. They have a process problem. No defined follow-up. No enforced workflows. No visibility into what’s actually happening between first contact and closed deal. So revenue leaks, costs rise, and growth looks harder than it should. Jason Kramer, known as the CRM whisperer, works inside companies where millions sit dormant—in missed follow-ups, unused data, and broken sales processes that no one has operationalized. Learn more about your ad choices. Visit megaphone.fm/adchoices