Brook Jay - CEO - All Terrain Collective,

Brook Jay is the Founder and CEO of All Terrain Collective, widely recognized as the first female-founded experiential marketing agency in the U.S.. With over 25 years of industry experience, she is a pioneer in shifting brands from "shouting" one-way advertisements to creating authentic, 360-degree consumer encounters. Professional Background Agency Leadership: She co-founded All Terrain in 1998, inspired by the "guerilla" marketing tactics she witnessed at the 1996 Atlanta International Olympic Committee – IOC. In 2017, she evolved the brand into the All Terrain Collective, a hybrid model designed for the modern, tech-empowered consumer. High-Impact Clients: She has led strategic campaigns for global giants, including Nike, Ferrari, Airbnb, General Motors, and The Cosmopolitan of Las Vegas.