EPISODE · Jul 28, 2026 · 5 MIN
Brown-Forman Rejects Sazerac Again, RNDC Files Chapter 11
from AlcBev in Five
Brown-Forman rejects Sazerac takeover proposal. Brown-Forman has turned down a fresh approach from fellow US distiller Sazerac, according to trade reports, leaving ownership of a major American whiskey portfolio an open question. (Just Drinks, Yahoo! Finance, Shanken News Daily) RNDC files Chapter 11 as wind-down begins. Republic National Distributing Co. has filed for Chapter 11 in Texas after selling off most of its business, formalizing the exit of a top-three US distributor. (Shanken News Daily, BevNET, Brewbound) Impact Databank projects 3.5% US wine decline in 2026. Impact Databank projects US wine volume will fall 3.5% in 2026 to below 300 million cases, which would mark a sixth straight annual decline. (Shanken News Daily) Circana scans show muted World Cup off-premise sales. Circana's weekly scan data shows the FIFA World Cup's final week produced only modest off-premise bev-alc gains, a data point for how planners value event-tied promotions. (Brewbound) Also moving today: Cuervo Sees Sales Slip, But Says U.S. “Sequentially Improving” (Shanken News Daily) Edrington Aligns With Johnson Brothers In Four States (Shanken News Daily) Brown-Forman Stockholders Elect Directors (Barchart.com, wallstreet:online, Brown-Forman) May Beer Supply Slips Back Into Red as Consumers’ Wallets Tighten, per the Beer Institute (Brewbound) Battle of the Teas Continues as Boston Beer Adjusts Media Spend and Tempers FY26 Expectations (Brewbound, The Boston Beer Company) Get AlcBev in Five in your inbox every weekday: https://alcbevinfive.com
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What this episode covers
Brown-Forman's board rejected a renewed unsolicited takeover proposal from Sazerac as "not actionable," per Just Drinks, with Brown family Class A holders opposed and Sazerac reiterating its roughly 15 billion dollar cash bid backed by Wells Fargo and Apollo. Republic National Distributing filed for Chapter 11 in Texas to wind down what remains after selling nearly all its territories, according to Shanken News Daily, BevNET and Brewbound, while Impact Databank projects US wine volume down 3.5 percent this year to below 300 million nine-liter cases. Also: lackluster off-premise sales in the final World Cup week per Circana, Grupo Cuervo's second-quarter net sales down 6 percent, an Edrington deal with Johnson Brothers, May US beer supply back in the red, and Boston Beer trimming media spend.
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Brown-Forman Rejects Sazerac Again, RNDC Files Chapter 11
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