EPISODE · Sep 3, 2026 · 5 MIN
Brown-Forman Slips, Hemp THC Gets a Month
from AlcBev in Five
Brown-Forman Reports Q1 FY27 Sales Down 1%. Brown-Forman reported a 1% net sales decline for the quarter ended July 31 and reaffirmed its full-year outlook, a signal of how a major supplier expects FY27 to trend. (Brown-Forman, Benzinga, Yahoo! Finance) NIQ Data Shows Beverage Alcohol Sales Down 3%. NielsenIQ measured a 3% value and 5% volume decline in total beverage alcohol over four weeks, putting numbers to the affordability shift buyers are already seeing at shelf. (Shanken News Daily) House Votes to Delay Hemp THC Ban by One Month. The House approved a one-month delay to the scheduled November hemp THC ban, extending the planning window for anyone holding hemp-derived THC drink inventory. (Shanken News Daily, Just Drinks) Diageo Removes ESG Metrics From Long-Term Executive Pay. Diageo has dropped responsible-drinking and sustainability targets from its long-term executive reward plan, a visible signal of how those commitments are currently weighted. (Just Drinks) Also moving today: Martignetti to Acquire Red Network Distributor Girardi in Massachusetts (Brewbound, BevNet) India's beer boom is pouring beyond affluent cities and nightlife districts (Economic Times) Spiked Sports Drink Race Heats Up with 2 Early Leaders, New Entrants (Brewbound) Tilaknagar invests in Tequila firm Black Tiger Distilleries (Just Drinks, Trade Brains, Economic Times) Henkell Freixenet buys majority stake in Irish distributor (Just Drinks, Harpers Wine & Spirit Trade News) Get AlcBev in Five in your inbox every weekday: https://alcbevinfive.com
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What this episode covers
Brown-Forman's reported net sales fell 1 percent to 911 million dollars in its fiscal first quarter while the company reaffirmed a broadly flat full-year outlook, per the Courier-Journal, with tequila down 12 percent and used barrel sales off sharply. Shanken News Daily reports beverage alcohol fell 3 percent by value and 5 percent by volume across NielsenIQ-tracked channels in the four weeks to August 22, and the House voted to push the hemp THC drinks ban to December. Also today, Just Drinks reports Diageo has dropped responsible drinking and sustainability targets from long-term management rewards, Martignetti agreed to acquire Girardi Distributors, and Henkell Freixenet bought 60 percent of Cassidy Wines.
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Brown-Forman Slips, Hemp THC Gets a Month
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