Bruce Batchelor on Trafford and the beginnings of Self-Publishing

According to his website, "In 1995, Bruce Batchelor rocked the publishing industry when he invented print-on-demand (POD) publishing and triggered a landslide of new books from every country in the world." Did he invent it? You'll have to listen to the podcast to find out.  Since 1995, more than 1,000,000 writers, says Bruce, "have seized the opportunity to be published through services such as Agio (his small publishing consultancy firm), Author Services, Kindle Direct Publishing and many other publishing houses." Bruce was CEO of Trafford Publishing for11 years, and is now owner/publisher at Agio Publishing House in Victoria, BC, Canada. He's a "bestselling" author and management consultant, and speaks at various writer and academic conferences. We talk here about the explosion in self-publishing that occurred during the 1990s, and the role that he and Trafford Publishing played in it.