Bruce Buffer: It's Time! The Voice of the UFC on Brotherhood, Entrepreneurship, and Becoming a Legend

Bruce Buffer, the iconic voice of the UFC known worldwide for his electrifying "It's Time!" announcement, shares his extraordinary story with host Neil Haley and co-host Caregiver Dave. Buffer reveals how he discovered at age 28 that boxing announcer Michael Buffer—famous for "Let's Get Ready to Rumble"—was his long-lost half-brother, and how four years later he became Michael's manager and business partner, trademarking the phrase and building an empire around it. After running numerous successful companies as "the Wolf of LA" in telemarketing, Buffer found his true calling at age 37 when he became the UFC's announcer, the same age Michael was when he started. He explains his philosophy of BSC (Balls, Skill, and Confidence), emphasizing that entrepreneurs must monetize their passion to live a lifestyle rather than just work a job, and shares how he wakes up every day reminding himself "it's time to have the best day possible."Buffer discusses his journey from cold-calling the UFC in its early days to becoming an integral part of building the world's fastest-growing sport into a $4.2 billion franchise. He recounts how he convinced Fox to air the first live UFC fight on network television, got fighters on Jay Leno and the Today Show, and created his own distinctive announcing style rather than copying his legendary brother. The conversation takes a touching turn as Buffer shares his caregiving experiences with his 92-year-old mother, whose collapsed lung doctors said would never recover but did thanks to his refusal to give up, and his late father, a Marine veteran who taught him to project his voice and stand tall. Buffer also reveals his latest ventures, including Puncher's Chance bourbon—a premium Kentucky bourbon with a bottle designed in France—and his upcoming cologne and energy product lines, demonstrating that at 63, he remains as entrepreneurial and passionate as ever.