Bruce Picot on community as the vision, the craft, and the cause

Bruce ‘Pic’ Picot is well-known for making some bold decisions at Pic’s Peanut Butter, which he started almost a decade ago, for championing radical changes, and for using provocation to trigger positive outcomes. He strongly believes that business leaders should be using the means at their disposal to inspire others, to pass on the gift that others previously passed onto them, and to care for the community. This episode offers the bold and courageous story of a leader who doesn’t shy away from making radical business decisions to benefit communities and trigger change in others.This episode is part of ‘Voices of Aotearoa New Zealand’, a collection that features the stories of six acclaimed New Zealand change-makers and their personal journey of ethical leadership. Together, these stories offer a great breadth of voices that reflects Aotearoa New Zealand’s diversity: leaders from various cultural backgrounds and upbringings, who are anchored in different communities, and who are making a positive difference to Aotearoa’s future by shifting the dial in various sectors of the economy. By sharing these real-life stories in a way that is humble, authentic and meaningful, we aim to demystify ethics, and make ethical leadership a concept we all become more fluent in, and a skill we all become more nimble with. What ELS? is a podcast by the Brian Picot Chair in Ethical Leadership | Aritahi,  at Te Herenga Waka – Victoria University of Wellington, New Zealand. It is curated and produced by advisory firm Pocketknife.