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EPISODE · Nov 20, 2017 · 30 MIN

Bruce Turkel on how to find the authentic truth of your brand

from Between Worlds · host Mike Walsh

In an age of multiplying devices, platforms and social media channels - it can be tempting to forget the classic lessons of marketing and branding. On a recent trip to Miami, I caught up with Bruce Turkel, an author and marketing guru who has helped some of the world’s leading brands including Hasbro, Nike, American Express and Citicorp. We chatted about the challenges of marketing in this new fluid digital environment, and why some things - like discovering the authentic truth of your brand - will never change.

What this episode covers

In an age of multiplying devices, platforms and social media channels - it can be tempting to forget the classic lessons of marketing and branding. On a recent trip to Miami, I caught up with Bruce Turkel, an author and marketing guru who has helped some of the world’s leading brands including Hasbro, Nike, American Express and Citicorp. We chatted about the challenges of marketing in this new fluid digital environment, and why some things - like discovering the authentic truth of your brand - will never change.

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Bruce Turkel on how to find the authentic truth of your brand

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Frequently Asked Questions

How long is this episode of Between Worlds?

This episode is 30 minutes long.

When was this Between Worlds episode published?

This episode was published on November 20, 2017.

What is this episode about?

In an age of multiplying devices, platforms and social media channels - it can be tempting to forget the classic lessons of marketing and branding. On a recent trip to Miami, I caught up with Bruce Turkel, an author and marketing guru who has helped...

Can I download this Between Worlds episode?

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