Bruce Wood | Cosworth - From Motorsport To Hypercar V12s

Bruce Wood is the Managing Director of Cosworth. Bruce shares his journey from starting at Cosworth as a graduate in 1987 to leading the company through iconic projects like the Cosworth Sierra, IndyCar engines, and modern hypercars like the Aston Martin Valkyrie. https://www.cosworth.com/ Enjoy, Sam Show Notes: 00:00 The Passion for Engineering and Design 02:55 Bruce Wood's Journey at Cosworth 05:50 The Evolution of Cosworth in Motor Racing 09:12 The Impact of Technology on Engine Design 12:07 From Graduate to Managing Director 15:00 The Challenges of Motor Racing 17:54 The Phases of Cosworth's Business 20:47 Experiences During Ford Ownership 24:09 The Wilderness Years and Reinvention 27:05 The Hypercar Era and Future Directions 39:34 The Shift in Sponsorship Dynamics 42:27 The Evolution of Powertrains in Racing 44:51 Navigating Challenges in a Competitive Landscape 46:46 The Transition to Hypercars 49:42 The Role of Consultancy in Automotive Engineering 51:11 The Jaguar CX-75 Project 56:35 Understanding Hybrid Powertrains 01:01:21 The Bugatti Evolution and Performance Goals 01:05:12 Developing the Valkyrie Engine 01:17:31 The Complexity of Engine Design 01:19:24 The Philosophy Behind Hypercars 01:23:19 Challenges in Emissions and Engine Design 01:27:12 The Future of Hybrid and Electric Vehicles 01:32:35 The Evolution of Engine Technology 01:36:30 The Appeal of Hypercars 01:39:01 The Current Era of V12 Hypercars 01:42:51 The Role of Cosworth in Hypercar Development 01:46:18 The Future of Engine Design 01:49:13 Memorable Driving Experiences 01:51:39 Undervalued Cars and Personal Favorites 01:53:08 Innovative Car Designs and Future Trends 01:55:03 The Ultimate Dream Garage Learn more about your ad choices. Visit podcastchoices.com/adchoices