Brunello Cucinelli‘s Greater China General Manager Michael Huang on Luxury Trends in China

You're listening to Alicast, a deep dive into innovative and emerging trends in e-commerce, online payments and digital entertainment, brought to you by Alibaba Group.In this conversation, Alizila's Managing Editor Alison Tudor-Ackroyd talks with Michael Huang, General Manager for the Greater China region at Italian luxury brand, Brunello Cuccinelli. Michael has over two decades worth of experience working for high-end brands in mainland China and has served at Brunello Cucinelli for more than eight years based in Shanghai.  They talk about luxury trends in China, the impact of the pandemic on brands and pointers for going digital.