BRUNT Workwear Founder & CEO Eric Girouard - How Authentic Brands Win

Eric Girouard, Founder & CEO of BRUNT Workwear, joins Clint Betts for a conversation on entrepreneurship, branding, AI, e-commerce, and building one of America's fastest-growing workwear companies.Founded in 2020, BRUNT Workwear has become one of the most recognizable brands serving skilled tradespeople by doing something few companies have done well—building a brand that genuinely represents the people who keep America running. Eric shares how conversations with lifelong friends in the trades inspired a company that's redefining workwear through authenticity, community, and customer obsession.The conversation explores brand building, AI, product development, leadership, e-commerce, and why listening to customers is the ultimate competitive advantage.00:00:00 - Introduction and Background of Eric and Brunt Workwear00:00:41 - Eric's Blue-Collar Roots and Early Entrepreneurial Ventures00:02:14 - Learning from Serial Entrepreneur Ben Fishman00:03:41 - The Genesis of Brunt Workwear00:05:06 - Building a Brand for Tradespeople00:06:08 - The Role of AI in Brunt Workwear00:10:03 - The Importance of Building a Brand00:14:28 - Community Building and Brand Building00:16:46 - The Process of Bringing a Product to Market00:21:36 - The State of E-commerce and Brunt's Success00:25:07 - A Day in the Life of Eric00:29:07 - Principles of Leadership00:33:57 - Trends in the Trade Industry and Macro Economy00:37:10 - The Importance of Giving and Taking Chances00:38:55 - Conclusion and Final ThoughtsIf you're interested in entrepreneurship, branding, e-commerce, AI, consumer products, leadership, or building an enduring business, this conversation is packed with practical insights from one of today's most successful brand builders.Subscribe for more conversations with founders, CEOs, and leaders shaping the future of business and technology.