Brutal Simplicity Of Thought with Co-Founder of M&C Saatchi, David Kershaw #10

Few names are more synonymous with an industry as M&C Saatchi is with the advertising industry, and the power of simple, effective advertising runs in David Kershaw’s DNA.At the chaotic inception of the agency, ‘influence’ and ‘disruption’ were words that held gravitas, and David’s career to date shows just why M&C Saatchi has earned the right to use them.Join us for David’s tales from the top, why the value of creativity isn’t what it once was, the power of being an ‘unreasonable creative’, and what current creative directors should learn from the greats.This episode coversThe chaotic background to M&C’s foundationDifferences in the ad world between the 70s-90s and todayThe increased challenge of building creative trustM&C’s iconic brutal simplicity of thoughtThe need for creatives to be unreasonableJamie Holtum: https://www.linkedin.com/in/jamie-holtum-85b79634/Haines: https://www.haines.partners/https://www.linkedin.com/company/hainespartners/https://www.instagram.com/youmeandcpg/