Brutal Truth About Sales From a Recovered Addict | David Angel | Be Yourself Podcast

In this raw episode of the Be Yourself Podcast, I sit down with David Angel to unpack the brutal truth about sales through the lens of collapse, addiction, recovery, and rebuilding from zero. After losing his businesses, home, and possessions, David was forced to confront both personal addiction and professional identity and start over. The journey from rock bottom to becoming a recovered addict reshaped how he sees selling, making money, and success itself.We explore why no one actually cares about what you sell — they care about results. The real truth about sales is not persuasion, manipulation, or flashy sales techniques. It’s about reducing risk, increasing certainty, and delivering on promises. Through addiction recovery and business failure, David discovered that sustainable success in sales and entrepreneurship starts with radical honesty — first with yourself, then with your clients.This conversation blends sales psychology, addiction recovery, entrepreneurship, and personal growth. If you want to understand the brutal truth about sales, rebuild after failure, and sharpen your ability to deliver real value, this episode is for you.🎙 Subscribe to the Be Yourself Podcast for more conversations on leadership, self-improvement, sales mastery, recovery, and becoming better people in business and in life.0:00 - Episode Teaser & Intro01:24 - Main Misconceptions in Sales Today03:58 - Helping Potential Buyers Understand Value05:22 - Sergey's Story on Finding a Business Coach07:05 - Cheaper Price Vs. Higher Trust09:55 - How to Generate More Prospects11:00 - Sales Roleplay & High Price Objection14:00 - Evergreen Sales Advice 17:30 - Using AI in Sales21:38 - How David Got Clean 25:50 - Starting in Business Afresh28:35 - Realization of a Finite Life31:42 - Incremental Gains and Losses33:05 - How Much Happiness CostsDavid's Resources ~ Website: https://tusta.co.uk/IG: https://www.instagram.com/davidthesalesangelYouTube: https://www.youtube.com/@davidthesalesangelLinkedIn: https://www.linkedin.com/in/davidthesalesangel/-------If you'd like to invite me to host an event, give a public speech, or are interested in an interview, feel free to drop a line: [email protected]: https://www.linkedin.com/in/sergey-leshchenko-81371198/Instagram: https://www.instagram.com/serhiybeverlyTik-Tok https://www.tiktok.com/@serhiybeverlyPodcast and Shorts Production: https://beverlyen.com/production