Bryan Myers of [solidcore] on Building a Cult Brand by Knowing Who You’re Not For

Bryan Myers, CEO of [solidcore], joins Jon to talk about growing a cult fitness brand without losing its core. From earning a hoodie to building a national community, Bryan shares how [solidcore] scaled to 140+ studios by knowing exactly who it’s for, and who it’s not. He opens up about client psychology, culture carriers, and why the real competition isn’t another gym…it’s the couch.