Bryan O'Rourke – Understanding the Fitness Consumer of Tomorrow

Bryan O'Rourke is the President of the Fitness Industry Technology Council, fitness industry thought leader, keynote presenter, investor, and club owner. He has a talent for anticipating trends in the industry technology space, and joins Kelly Card on this episode to share his insights.   The fitness industry is changing - there's no doubt about that. Kelly and Bryan discuss how the modern fitness consumer has changed in terms of their demands and expectations, and the role of technology in catering to and driving these experiences. They also dive into how business models within the industry are changing, and what the future will look like as the consumer, technology and even the industry itself changes. Tune in to find out more.   Key Takeaways: [:43] Kelly introduces her guest for this episode - Bryan O'Rourke. [2:04] What are Bryan's thoughts on the modern fitness consumer and the role of technology in driving the experiences they expect? [5:35] Kelly and Bryan discuss the convergence and divergence in business models that has come about as a result of consumer expectations and demands. [7:30] What is "betterment" today, and what does that mean for the customer of tomorrow? [10:22] Why is AI such an evangelist of the fitness industry and how is it relevant in creating consumer experiences? [14:18] In this age of technology, where do people fit in? [16:50] How does Bryan counter people who are coming from a tech vs human perspective? [19:33] What is OmniChannel and what does it mean for health club and gym providers? [23:52] OmniChannel frees people up to be more present in the spaces where face-to-face customer interaction is actually necessary. [25:01] Where is the fitness industry going to be in the next ten years? [31:05] What are some actionable steps that listeners can take now to be mindful of the fitness consumer of today and the future? [34:00] Find out more about Bryan by following him on all major social media platforms. Mentioned in This Episode: ABC Financial Services Kelly Card Bryan O'Rourke   Bryan O'Rourke on Facebook, Twitter, Instagram, Linkedin, Slideshare PSFK - Health and Wellness Report Fitness Industry Technology Report AirBnB Equinox Mirror Peloton Warby Parker UberEats Uber Furthermore by Equinox Human Longevity by Peter Diamandis Amazon Netflix Apple Instagram World Economic Forum - 5 million jobs to be lost by 2020 4 Seasons Hotel Manhattan SoulCycle