Bryan Smiley: Building the Future of Sports Media With Stephen Curry

Bryan Smiley, CEO of Hard Carry Media and former President & Chief Content Officer of Hartbeat, joins LegendsNLeaders to discuss how the next generation of sports media is being built.Bryan breaks down Hard Carry Media’s new joint venture with Stephen Curry and Erick Peyton’s Unanimous Media, designed to create digital-first sports content around NIL athletes, creators, and the changing way Gen Z consumes sports.We dive into why athlete storytelling is shifting from traditional media to YouTube and social platforms, how NIL is changing fandom, what makes a digital format scalable, and how successful creator-led IP can grow from social content into major streaming and television franchises.Bryan also shares lessons from his career in Hollywood and at Hartbeat and why he believes the future of sports entertainment will be driven as much by personality and format as by what happens on the court.