Bryce Pyrah, University of Iowa – Slang Doesn’t Always Slap With Consumers

On this Student Spotlight during Tippie College of Business at the University of Iowa Week: Should companies use slang on social media? Probably not. Bryce Pyrah, PhD student in marketing, explains why. Bryce Pyrah is a PhD student in marketing at the University of Iowa’s Tippie College of Business, University of Iowa. His research focuses […] This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.academicminute.org