Bryce York on Fixing B2B Sales with Authentic Outreach

In this episode of Founders Future, with host Olivia Sammons, we sit down with Bryce York, founder and CEO of Factor 15 Consulting, to explore his journey from leading high-performing sales teams to building a company focused on helping B2B founders and sales teams create predictable pipeline through LinkedIn. With a background spanning tech, software, and medical sales—scaling a company from $80M to $500M ARR—Bryce shares how his entrepreneurial drive led him to “burn the boats” and go all-in on building a more human, relationship-driven approach to outbound sales.Bryce breaks down how Factor 15 differentiates itself by combining strategic LinkedIn prospecting with deep conversational intelligence, focusing not just on what is said in sales—but how prospects actually process communication. He shares insights on building authentic outreach, leveraging data without losing the human touch, and why sales is ultimately about communication, not scripts. The conversation also explores the importance of aligning sales and marketing, testing multi-channel “cocktails” instead of relying on single-touch attribution, and scaling lean while staying grounded in what truly drives results.