"بست".. قصة عبوة العصير التي عشقها المصريون قبل أكثر من 40 عامًا.. أين أصبحت الآن؟.. مع م. علي الشيشيني

from CEO LEVEL · host Almal Newspaper

في ثالث الحلقات المخصصة لشهر رمضان الكريم، من «CEO Level Podcast»، نلتقي المهندس علي الشيشيني، رئيس مجلس الإدارة والعضو المنتدب لشركة المعلبات المصرية «بست»، صاحبة العلامة التجارية المعروفة لعصير «بست». يروي «الشيشيني»، الذي يمثل الجيل الثاني من عائلة المؤسسين، ذكريات تأسيس الشركة، وكيف حافظت على هويتها البصرية من خلال تصميم عبوات فريدة ميّزتها عن المنافسين لعقود، وسرّ استمرارها حتى الآن. يكشف «الشيشيني» عن آلية مختلفة لوصول منتجات الشركة إلى المحافظات، وكيف توسعت عبر اقتحام منتجات أخرى بخلاف العصائر والمشروبات، مثل المربّى وصلصة الطماطم، فضلًا عن تواجدها لسنوات في أسواق متنوعة بدول أوروبا وأمريكا.

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This episode is 1 hour and 21 minutes long.

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This episode was published on March 8, 2026.

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