BTB Ep 57: Is Sony shortchanging its artists?; John Oszajca discusses effective music marketing

Hi Podcast Listeners! Thanks for downloading this week.In the first segment, Ryan and Dave discuss last week's Rorie Kelly interview and Dave provides some interesting insight on the current composition of women in the executive ranks of major labels. Ryan and Dave also discuss the recent lawsuit between 19 Recordings and Sony Music. At issue in the case is whether Sony is shortchanging its artists by paying out streaming revenue at an unfairly low rate. The case underscores the outdated contractual structures that labels continue to embrace (to the detriment of its artists) even as the music industry continues to rapidly change.In the second segment, musician, marketing expert, and Music Marketing Manifesto founder John Oszajca stops by to talk about his years as a label artist. He also gives some very useful marketing tips and discusses how artists can market themselves effectively even on a limited budget. Check out John's enriching music marketing training programs by visiting musicmarketingmanifesto.com.In the final segment, Ryan and Dave talk about their frustration with sports on television. They also give their thoughts on the recent viral video of a Christian mother-of-four ranting about the explicit lyrics in the hip hop song "Norf Norf" by Vince Staples.Thank you all very much for listening! Rate/review/subscribe to the Podcast on iTunes and SoundCloud. Like Break the Business on Facebook. Follow Ryan @ryankair and Dave @metaldave85. And tell a friend about the show! And visit www.breakthebusiness.com to get a copy of Ryan's Book "Break the Business: Declaring Your Independence and Achieving True Success in the Music Industry." Hosted on Acast. See acast.com/privacy for more information.