BTB189: How Scott Hogan Sold 300,000+ Copies of Built from Broken | Word of Mouth, Publishing & Book Marketing

Today we're back with Scott Hogan, author of the bestselling book Built from Broken, which has sold more than 300,000 copies. Scott is the founder of SaltWrap, a company dedicated to helping people stay strong, mobile, and pain-free through practical approaches to nutrition, training, and recovery. As an A.C.E. Certified Personal Trainer, Orthopedic Exercise Specialist, and nutritional supplement formulator, Scott has spent years helping others overcome injuries. What started as a personal mission to understand chronic pain eventually became a book that has helped readers around the world and led to a new edition published through Authors Equity, the publishing company co-founded by James Clear.In this conversation, we shift from health to book marketing and unpack how Built from Broken found its audience. Scott shares why writing from lived experience mattered more than having a large platform, how his earliest readers became his strongest advocates, and why word of mouth ultimately became the book's greatest marketing advantage. We also talk about Amazon discoverability, choosing the right categories, planning a second edition, working with Authors Equity, building trust in the age of AI, and the mindset that helped him push through imposter syndrome and finally write the book that has helped hundreds of thousands of readers better understand chronic pain, recovery, and long-term health. Tune in to hear why the books that continue to find readers are often the ones written to solve a real problem, built on genuine trust, and supported by an author willing to keep showing up long after launch.Want to learn more from Scott? Visit his website to explore Built from Broken, access bonus resources, and discover more of his work at bfb-book.comLearn more about Scott and his work at www.saltwrap.com—Subscribe and leave a review. Your support helps more people discover the show, the author and their books. —Get the popular weekly book marketing 3-2-1 and get access to our Free Amazon Ads course when you subscribe to our newsletter here:  https://getshelflife.com/category/newsletter/Head to our new website for more content and updates.: www.getshelflife.comIf you're interested in connecting further or have any questions, feel free to email me at [email protected]