BTB193: How To Build Your Book Marketing Strategy: Sell More, Waste Less | Ed Rush’s Top Gun Author Live 2026

This final episode of our four-part series from Ed Rush’s Top Gun Author event in Dallas brings everything together. Instead of focusing on another guest interview, I walk through the framework we use at Shelf Life to turn book marketing ideas into an actual plan. The goal is simple: know what you’re going to do before launch, during launch week, and long after the initial excitement wears off.We break down how to take inventory of the marketing assets you already have, set a specific goal for how many readers you want to reach, choose the right marketing tools, and assign realistic targets to each one. From there, I show how to build a 24-week marketing roadmap by working backward from launch week and forward into the months that follow. We also get practical about building your first 100 email subscribers, creating content people actually want to read, using Amazon ads and influencers strategically, and why book marketing should start much earlier than launch day.If book marketing has ever felt like a pile of disconnected tactics, this episode is about turning those pieces into a plan you can actually follow. Listen to the final part of the series and start building a book marketing blueprint around your goals, your resources, and the readers you want to reach.—Subscribe and leave a review. Your support helps more people discover the show, the author and their books. —Get the popular weekly book marketing 3-2-1 and get access to our Free Amazon Ads course when you subscribe to our newsletter here:  https://getshelflife.com/category/newsletter/Head to our new website for more content and updates.: www.getshelflife.comIf you're interested in connecting further or have any questions, feel free to email me at [email protected]