EPISODE · Jan 23, 2026 · 7 MIN
BTC bond strategy: Connecting Excellence CEO breaks it down
from Proactive - Interviews for investors · host Proactive Investors
Connecting Excellence Group Plc (AQSE:XCE) CEO Scott Ellam talked with Proactive’s Stephen Gunnion about the company’s newly settled Bitcoin-denominated bond and how it fits into its wider strategy of increasing Bitcoin per share for shareholders. Ellam explained that the interest-free bond has been structured to convert into shares only when XCE’s share price outperforms Bitcoin by 20%, ensuring that conversion is aligned with shareholder value creation. The bond is issued at a 30% premium to the prevailing share price, meaning bondholders pay more than market investors, which Ellam said benefits existing shareholders by increasing Bitcoin per share rather than diluting it. Ellam described the bond as “one of the world’s first truly Bitcoin denominated bonds,” highlighting its appeal to both Bitcoin-holding institutions and traditional investors seeking Bitcoin exposure. He noted that the bond offers downside protection while providing a free option to the upside if the company’s shares outperform Bitcoin, regardless of whether Bitcoin’s price rises or falls. The CEO also placed the bond within the company’s broader dual-track strategy. Alongside capital markets activity, Connecting Excellence continues to grow its operational executive recruitment business, which Ellam said is already making senior placements across the UK and the US. He outlined conservative growth expectations from the operating business, even without further access to capital markets. Discussing risk, Ellam reiterated his long-term view on Bitcoin, stating that its fixed supply and increasing institutional adoption underpin the company’s strategy to steadily increase Bitcoin per share over time rather than focus on short-term volatility. Visit Proactive’s YouTube channel for more interviews like this, and don’t forget to like the video, subscribe to the channel, and enable notifications so you never miss future updates. #BitcoinBond #BitcoinTreasury #XCE #ConnectingExcellenceGroup #BitcoinPerShare #CryptoInvesting #DigitalAssets #CapitalMarkets #InvestorInterview #proactiveinvestors
What this episode covers
Connecting Excellence Group Plc (AQSE:XCE) CEO Scott Ellam talked with Proactive’s Stephen Gunnion about the company’s newly settled Bitcoin-denominated bond and how it fits into its wider strategy of increasing Bitcoin per share for shareholders. Ellam explained that the interest-free bond has been structured to convert into shares only when XCE’s share price outperforms Bitcoin by 20%, ensuring that conversion is aligned with shareholder value creation. The bond is issued at a 30% premium to the prevailing share price, meaning bondholders pay more than market investors, which Ellam said benefits existing shareholders by increasing Bitcoin per share rather than diluting it. Ellam described the bond as “one of the world’s first truly Bitcoin denominated bonds,” highlighting its appeal to both Bitcoin-holding institutions and traditional investors seeking Bitcoin exposure. He noted that the bond offers downside protection while providing a free option to the upside if the company’s shares outperform Bitcoin, regardless of whether Bitcoin’s price rises or falls. The CEO also placed the bond within the company’s broader dual-track strategy. Alongside capital markets activity, Connecting Excellence continues to grow its operational executive recruitment business, which Ellam said is already making senior placements across the UK and the US. He outlined conservative growth expectations from the operating business, even without further access to capital markets. Discussing risk, Ellam reiterated his long-term view on Bitcoin, stating that its fixed supply and increasing institutional adoption underpin the company’s strategy to steadily increase Bitcoin per share over time rather than focus on short-term volatility. Visit Proactive’s YouTube channel for more interviews like this, and don’t forget to like the video, subscribe to the channel, and enable notifications so you never miss future updates. #BitcoinBond #BitcoinTreasury #XCE #ConnectingExcellenceGroup #BitcoinPerShare #CryptoInvesting #DigitalAssets #CapitalMarkets #InvestorInterview #proactiveinvestors
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BTC bond strategy: Connecting Excellence CEO breaks it down
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