BTI #002: Creating a Portfolio that Sells

In the second episode of Beyond the Image, host James Patrick discusses how photographers, creatives and other artists can create portfolios that truly sell their services. He starts by sharing a frightening experience he personally had pitching his portfolio to a photo agency and what hard lessons he learned in the process. From there he gets into the various important elements that all portfolios should contain in order to be relevant for the intended or target audiences and clients. The episode concludes with a discussion on why creatives should only show the work they want to book and why they should either delete or remove everything else from their portfolios. Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists. Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com Thanks for tuning in!