BTI #227: How Marketing and Branding Fail in 2021 with Emily Soccorsy

Brand positioning no longer works. Old marketing funnels no longer work either. There are near insurmountable challenges in differentiation in the online marketplace. But all is not lost! Our guest today on Beyond the Image, Emily Soccorsy is a brand strategist and the Founder and CEO of Root + River. In this episode she, along with host James Patrick, discuss how entrepreneurs need to adjust their business model to the current economic realities of 2021. Learn what truly separates you and your brand in the marketplace to increase your resonances with your target audience. Listeners can connect with Emily Soccorsy at RootandRiver.com or on Instagram @EmilyAtLarge or @RootAndRiver CONNECT WITH HOST JAMES PATRICK https://www.jamespatrick.com/coaching - To apply for 1-on-1 business coaching https://www.instagram.com/jpatrickphoto - Follow in IG Text James at (480) 605-3254 This episode is brought to you by www.FITposiumPLUS.com where you get monthly live coaching and education modules to support you in your business development goals! Audio Drops Courtesy of ZapSplat.com