BTI #260: Earned Media Means Beyond Getting Published

In today's episode, I want to talk more about earned media. We've been talking about this a lot, specifically getting published. Chances are when you hear me say, "getting published" landing a feature in a printed magazine is what comes to mind. That is absolutely part of an earned media approach, but there's so many other avenues I don't want you leaving on the table. PSA! We are doing a cover search right now for the cover of Portfolio Magazine, but only for those who register (online or in person) for FITposium 2021. Register HERE.  *Once registered, email us [email protected] with your name, contact info, social media handles, a handful of photos, and your bio. Tune in for more details. IN THIS EPISODE Different avenues of earned media you can use to grow your brand awareness, enhance your credibility, grow your visibility, and get more leads. Earned media vs. paid advertising The power of digital publications. Podcast spots and how they can rapidly expand your audience and lead generation. How landing a spot on a YouTube show can help drive traffic to your business. Why speaking on stages is something you should pursue. How to find which earned media arenas you should focus on getting into. "Digital features, in many ways, are superior to printed magazine features." Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com