BTI #279: Paid Ads vs. Earned Media

Today, I'm talking to you about the difference between earned media (getting published) and paid advertising and why you need to be focusing on earned media. IN THIS EPISODE   Why paid advertisements are no longer as effective. Why earned media will reach a bigger audience. The power of organic earned media. The fastest way to generate more leads in your business. Why you should join us at FITposium 2021 - there will be 32 publishing opportunities!   "When you look at a comparison between a paid advertisement versus an organic or authentic editorial feature, the feature will have 4 times the engagement versus the advertisement." Go lock in your pass NOW at FITposium.com!   Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com