BTI #294: What to Do When Social Media Crashes

In this episode, I was sitting in my office by myself on Monday morning when Instagram and Facebook had been down all day. It's only when things like this happen that I actually notice how often I subconsciously will go on my phone to open the app. I was looking online, doing what people do, when Instagram or Facebook go down; starting looking on Twitter and Google. I went online to Down Detector and was reading about how his was their biggest outage in 13 years. My first thought is, "Well, crap. I just wrote out and planned my week's worth of Instagram content. I just dropped a new podcast that I think is important, if only I could post about this. Oh wait, I CAN!" "You need to get the connections you have with your audience off of social media." IN THIS EPISODE How important it is to not have to rely on Instagram or Facebook to reach your audience. Why lists of your audience that you own matter. Focusing on building your own lists. Creating incentives that have value to get your audience to sign up to your lists. The importance of specificity in your offers. Factors that play a role in having a great lead magnet. Using this time wisely. If you're still not on my text thread, text me at 408-605-3254. This is a great way to connect with me and ask me any questions you have! Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com