BTI #363: Advertising You to Sleep

Quality, value, style, service, selection, convenience, economy savings, performance, experience, hospitality, low rates. Friendly service, name brands, easy terms, affordable prices, money-back guarantee, free installation, free admission, free appraisal, free alterations, free delivery, free estimates, free home trial, and free parking No cash? No problem, no kidding. No fuss, no muss, no risk, no obligation, no red tape, no down payment, no entry fee, no hidden charges, no purchase necessary. No one will call on you, no payments or interest until September.  But, limited time only! Act now, order today, send no money, offer good while supplies last, two per customer, each item sold separately, batteries not included, mileage may vary, all sales are final, allow six weeks for delivery, some items not available, some assembly required, some restrictions may apply.  So come on in, for a free demonstration and a free consultation with our friendly professional staff, our experienced and knowledgeable sales representatives will help you make a selection that's just right for you and just right for your budget. AND don't forget to pick up your free gift; a classic, deluxe, custom, designer, luxury, prestige, high quality, premium, select, gourmet pocket pencil sharpener. Yours for the asking. NO purchase necessary. It's just our way of saying thank you. And if you act now, we'll include an extra added free, complimentary, bonus gift of a classic, deluxe, custom, designer, luxury, prestige, high quality, premium, select, gourmet combination key ring, magnifying glass and gardening hose in a genuine, imitation. leather style carrying case with authentic vinyl trim. Yours for the asking. No purchase necessary. It's our way of saying thank you!  -George Carlin Today, we're going to talk about advertising lullabies. "People hate being sold to but that love to purchase." IN THIS EPISODE What we resort to when writing copy and why it needs to change. The best kind of copy and what it does. Getting rid of the BS language. Speaking to our clients in plain english. Injecting your personality into your communication. Keep it simple.   Connect with James  Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254  Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com