BTI #433: Adding Emotion to Your Brand with Rachel Pesso

Adding Emotion to Your Brand with Rachel Pesso  Hosted by: James Patrick   My guest today is Rachel Presso. She is a Brand Storyteller and we are diving into how to add emotion to your brand. It's a conversation that I've been wanting to have with Rachel for a long time.   "A good story includes an amazing photograph." IN THIS EPISODE What a brand storyteller is and what Rachel does. How the look and esthetic of your brand can portray your goals. The key that brands need to tap into. The things you need to be clear on. Why brand consistency and cohesiveness is important. One of the biggest mistakes brands make and how to fix it. Being dynamic instead of static. Staying true to yourself along the way. Do you have to be in the spotlight of your brand? What the right design and story can do in partnership with marketing. THIS WEEK! FITposium is on October 13-15th.  Join in-person or virtually at www.fitposium.com. Dozens of opportunities for attendees to be published! See past features @fitposium Connect with James  Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254  Connect with Rachel Website: www.rachelpesso.com Instagram: @rachelpesso Websites: www.soulthemes.com TikTok: @rachelpesso Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com