BTI # 483: How to Write to Sell with Scott Keyser

How to Write to Sell with Scott Keyser Hosted by: James Patrick     The topic we're going to be diving into today is one that comes up a lot as I'm working with clients and at our events. It comes up whenever we are talking about the language and copy they are using on their websites and sales pages, along with the language they are using in their media pitches.   My guest is Scott Keyser, he is the writing guy himself.     "We need to use the school that we find easiest to help us with the school we find hardest,"     IN THIS EPISODE Scott's story and how he fell in love with writing. Why communicating via written word is harder than spoken communication. What's getting in the way of your communication. Emoting versus evoking. Misconceptions to address when writing copy. What to focus on in order to engage your reader. STORM and SCOTT. 5 editing techniques for your copy editing. The importance of making your copy sound like you. 3 elements of great writing.     Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254   Connect with Scott Website: writeforresults.com LinkedIn: Scott Keyser Twitter: @scottkeyser Facebook: @ScottTheWritingGuy     Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com