BTK 011. Empowering CrossFit Athletes Through Coaching and Mindset | Brad Marshall

In this episode of Behind the Knowledge, hosts Pat Barber and Todd Occhiuto sit down with Brad Marshall, owner of Greater Culture CrossFit, to discuss his journey from athlete to coach and gym owner. Brad shares how the core values of his gym—growth, challenge, optimism, and inspiration—shape his coaching philosophy and foster a positive community. This conversation offers valuable insights for coaches looking to create meaningful impact in their gyms and beyond. -- LEVEL UP YOUR COACHING INSIDE THE KNOWLEDGE PRO ⁠⁠⁠⁠⁠https://www.besthouroftheirday.com/theknowledge ⁠⁠⁠⁠⁠-- FREE WORLD-CLASS COACH EVALUATION https://www.besthouroftheirday.com/world-class-coach-evaluation -- 0:00 - Introduction 0:47 - Brad Marshall from Grater Culture CrossFit 1:05 - Brad’s Origin Story in Coaching 2:22 - Discovering CrossFit 3:07 - Starting Greater Culture CrossFit 5:12 - Helping Athletes Implement Change 7:17 - The Meaning Behind Greater Culture 9:06 - Coaching the Coaches 12:20 - Embracing Challenges 17:10 - The Role of Optimism in Coaching 19:02 - Inspiration in Coaching