Bu Fikir Tutar - Pazarlamanın Geleceği Kodlanıyor | Orphex / Atıl Samancıoğlu

from Bloomberg HT Podcast · host Bloomberg HT

Bu Fikir Tutar’da yeni bölüm zamanı, Bu bölümümüzde, Orphex'in Kurucu Ortağı ve CTO’su Atıl Samancıoğlu ile birlikte veriyle büyüyen bir dünyanın pazarlama stratejilerini nasıl dönüştürdüğünü konuşuyoruz. Jeopolitik riskler, sezonsal kampanyalar, trendlerin anlık dönüşümleri ve yapay zekanın şekillendirdiği yeni tüketici davranışları bize neler söylüyor? Tüketiciler yerine artık veriler konuşuyor. Peki yapay zeka bu verileri nasıl analiz ediyor, yorumluyor, karar veriyor? İnsan sezgisi hâlâ avantaj mı? Yoksa her şey algoritmaların eline mi kaldı? Hepsi ve daha fazlası için sohbetimize bekleriz. Sunucu: Begüm Nur Alkış

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This episode is 33 minutes long.

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This episode was published on August 6, 2025.

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