Buc-ee's Wins Big Trademark Battle | Portland Maine News

Buc-ee’s just scored a major legal victory, forcing apparel brand Born United to halt sales of its beaver logo—deemed too similar to Buc-ee’s iconic mascot—and pay a whopping $850,000. The case, filed in 2025, centered on trademark infringement, with Born United’s owners and stores targeted. Though former South Carolina senator Tom Fernandez once backed the design as “creative,” he’s since sold his stake and criticized big corps suing small businesses. The settlement bars Born United from using the logo—or facing extra legal fees—and both sides agreed not to appeal, sealing this win for Buc-ee’s brand protection and delivering a stinging lesson on IP rights. Listen in comfort:Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/4fab824288071eff