EPISODE · Nov 3, 2023 · 16 MIN
🍻 Bud Light's Thirsty UFC Sponsorship 🥊
from FUNK !T | Mindful Media & Communication · host Sascha Funk
Crack open a cold one and get ready for some hard-hitting mindfulness! 😝 I'm putting down mine and pick up communication theories to analyze Bud Light's controversial new sponsorship deal with the UFC. Why did Bud Light pivot from woke to cageside fights? Does this represent cognitive dissonance or calculated branding? 🤔 Let's look at this polarizing partnership through multiple lenses. No cheap clichés or preachy vibes here - just honest perspective and compassionate critique. After listening, you'll see this marketing matchup in a whole new light. So join in ringside for a refreshing exploration of ethics and economics, corporate PR and MMA knockouts! 🥊🍻#BudLight #media #UFC #communication
What this episode covers
Crack open a cold one and get ready for some hard-hitting mindfulness! 😝 I'm putting down mine and pick up communication theories to analyze Bud Light's controversial new sponsorship deal with the UFC. Why did Bud Light pivot from woke to cageside fights? Does this represent cognitive dissonance or calculated branding? 🤔 Let's look at this polarizing partnership through multiple lenses. No cheap clichés or preachy vibes here - just honest perspective and compassionate critique. After listening, you'll see this marketing matchup in a whole new light. So join in ringside for a refreshing exploration of ethics and economics, corporate PR and MMA knockouts! 🥊🍻#BudLight #media #UFC #communication
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🍻 Bud Light's Thirsty UFC Sponsorship 🥊
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