Budding NBA Superstar Near Shoe Deal with Jordan Brand

from Bloomberg Business of Sports · host Bloomberg

Scott Soshnick, Michael Barr and Eben Novy-Williams discuss a host of issues related to the business of sports, including reports that Nike's Jordan brand is close to signing Dallas Mavericks forward Luka Doncic to a sneaker deal. The 20-year-old Slovenian is dominating the NBA in his second season, with eight triple-doubles. His success and popularity abroad are likely driving up the value for his sneaker endorsements. Also talked about is them growing cost of the 2020 Tokyo Summer Olympics. The host committee recently raised its official budget to $12.6 billion, with a different estimate saying to total cost will be more than $26 billion. Also discussed is the complex three-way deal that sports gambling company DraftKings will use to go public sometime in 2020.Hosts: Scott Soshnick, Michael Barr and Eben Novy-WilliamsSee omnystudio.com/listener for privacy information.

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This episode was published on December 23, 2019.

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