Budweiser’s Super Bowl Moment After 911 | St. Louis News

Twenty-five years after 9/11, Budweiser risked backlash by airing a Super Bowl ad featuring Clydesdales bowing to NYC’s skyline — a move critics feared was exploiting tragedy. Against tight deadlines and restricted filming access in Lower Manhattan, they overcame logistical nightmares, including horses struggling on the Brooklyn Bridge, by bringing in a second team. The final ad aired just once, as a solemn tribute — a powerful reminder of how much care went into honoring the moment without commercializing grief. Listen in comfort:Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/f62c55590100fb0a