Build a B2B Affiliate Program in 14 Days

Most founders think they need to hire a salesperson to scale revenue. They're wrong. The next hire isn't a person at all — it's five partners who already have your buyer's attention and will send them your way for a cut of the revenue. In this episode, Santi and Kira walk you through building a complete B2B affiliate program from scratch in just 14 days. You'll get the one-pager template, commission structures, UTM tracking setup, outreach email sequences, cross-border payout procedures, and compliance guidelines that keep you safe across jurisdictions. We cover the difference between referral and affiliate partners, why starting with five curated partners beats recruiting hundreds, and how to structure recurring commissions that align with SaaS economics. Plus, the exact 14-day sprint timeline that takes you from partner list to first referred demos. This isn't theory — it's the operational playbook for building an async-friendly partner engine that works whether you're in Lisbon, Mexico City, or a coworking space in Chiang Mai.