Build-A-Bear Workshop, Inc. (BBW) Sharon John, CEO

Build-A-Bear isa multi-generational global brand focused on its mission to "add a littlemore heart to life" appealing to a wide array of consumer groups who enjoythe personal expression in making their own "furry friends" tocelebrate and commemorate life moments. Nearly 500 interactive brick-and-mortarretail locations operated through a variety of formats provide guests of allages a hands-on entertaining experience, which often fosters a lasting andemotional brand connection.  The companyalso offers engaging e-commerce/digital purchasing experiences. In addition,extending its brand power beyond retail, is dedicated to creating engagingcontent for kids and adults that fulfills the company's mission, while the companyalso offers products at wholesale and in non-plush consumer categories vialicensing agreements with leading manufacturers.