Build a better brand with customer discovery

Episode 64 of the Didn't See It Coming with Marc Stoiber podcast, hosted by Marc Stoiber, titled "Build a better brand with customer discovery" was published on March 6, 2020 and runs 27 minutes.

March 6, 2020 ·27m · Didn't See It Coming with Marc Stoiber

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Episode Description

As an entrepreneur, I know how easy it is to be swept up by a new idea, ignoring lukewarm or contradictory feedback from potential customers. 'They don't get it' or 'They don't know what they want', we blithely say while charging forward.

Truth is, consumers do get ideas they like. And if your idea isn't resonating in its most rudimentary form, chances are developing it further won't solve their problems - or yours.

Customer discovery is a methodology for testing pain points, and crafting solutions to answer them. It's not a new concept, but it i...

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