Build a better list without complicated subscription forms

SummaryIn this episode of Fridays 4 Fundraising, Kelly talks about how to balance the need to gain data on your prospective donors with keeping your subscription forms lean.Download the Welcome Series Template: https://www.fromscratchfundraising.com/email Join Sustain & Thrive: https://www.fromscratchfundraising.com/sustain-thrive Schedule a consultation call: https://www.fromscratchfundraising.com/schedule TakeawaysBe strategic in identifying what data you really need from email subscribers to implement your email segmentation, and keep away from fluff.Use a simple form for high conversion, and pair with a back-end tagging strategy based on how you recruit new subscribers.