Build a better workplace culture, with Brett Hoogeveen of BetterCulture

Brett Hoogeveen, co-founder of Better Culture, joins The Manufacturing Employer to share how manufacturers can build stronger workplaces through employee-led culture. He introduces the 20 Tenets of Culture—simple, behavior-driven principles like being coachable and celebrating coworkers—that drive performance and retention. Brett explains how to spot toxic behaviors early, measure cultural progress and empower frontline workers to lead from the ground up with a practical, systematic approach.